- Part I -

Improve Your Online Dating Profile

with Stats

Before Jumping in

You’ve done it! You’ve downloaded a dating app - Hinge, Tinder, POF, OkCupid, Bumble, or similar. That was easy, wasn’t it? I mean once you’ve finally set your mind to it.

The question you should really ask yourself now is

“How could I match with users I fancy most?”

The good news is that with around 91 million people worldwide using dating apps , there should be someone for you out there. The bad news being that not everyone is going to answer to your overtures. 

If Tinder, to take one dating app, was a fair place, everyone would get around 

143 rejections per day.

But Tinder crystallizes the world unfairness and therefore some people get more rejections and others less. Don’t get depressed, it’s possible to increase your luck with a bit of optimisation. 

Simply that I’ve compiled all possible studies and analysis made on dating apps to help you boost :

Here is a word about methodology and references, if you had any questions

The Big Picture

So… You’ve downloaded a dating app... But do you really know what you are stepping in? Better understanding your playground first before hoping to master it.

You more or less know why you came for, but what are the other users after?

Just So You Know


Around 1 out of 2 users dates more than 1 person simultaneously.

She Gets it All

As said previously, online dating is unfair, but however unfair, women will always get the lion's share.

Because on Tinder for instance, but every dating app gets similar results, women are pickier than men...

You May Have Tweaked Bites of Your Profile,

but You're Not the Only One

N#1 complaint on Tinder is that their date in no way resembled their online profile picture.

Conclusion: tweak a bit but don’t exaggerate!

Men Come from Mars and Women From... 

Somewhere Else


Men and women don’t value similar things when looking for a partner. It shows up in the way they spend their time on dating apps.

Don't be surprised if the next chapters of this guide are therefore divided in

tips for women and tips for men.

Tips Before the Match


In general people value:

What's Next?

The next chapter will help you make the best of your profile picture by analysing which are the most successful shots on online dating apps.

If you think your pic is ok, check which are the best profile descriptions, the best opening lines or how to get the most of your first date.

Click to explore


You need more information?

You have data and you would like to get a visualisation?

By all means drop us a line!