Storytelling formula tailor message
Storytelling formula target audience
storytelling formula
Storytelling formula contextualise the data
Storytelling formula compare data
Storytelling formula visualise story

Isabelle Marchand, DataCrunchies' founder has written the following chapter for the recently published book Data Journalism: Past, Present and Future.

Available for purchase on Amazon.

IBM estimates that around 2.5 quintillions (2,5 x 1018) bytes of data are created every day. Corporations are literally drowning in information. With big data has emerged the struggle to communicate insights to an untrained audience. Data journalist Isabelle Marchand goes through a series of steps to ease general understanding by building a convincing storytelling technique.

Originally just focused on the accuracy of the analysis, the challenge for data specialists has now broadened to encompass the ability to share it in a meaningful, engaging and digestible format. Effective storytelling simplifies complex analysis and helps organisations to reach a decisional consensus.

The emotional connexion. Be more like Donald Trump

Everyone can be a storyteller

Tracking down the unicorn: a live example

The 3C rules: Choose a message, contextualise, compare

The magic 8 questions to help you create a storytelling

The cherry on top:

title and details

A sad story: when

data is not enough