STORYTELLING, THE KEY TO UNLOCKING THE MEANING OF DATA
Isabelle Marchand, DataCrunchies' founder has written the following chapter for the recently published book Data Journalism: Past, Present and Future.
IBM estimates that around 2.5 quintillions (2,5 x 1018) bytes of data are created every day. Corporations are literally drowning in information. With big data has emerged the struggle to communicate insights to an untrained audience. Data journalist Isabelle Marchand goes through a series of steps to ease general understanding by building a convincing storytelling technique.
Originally just focused on the accuracy of the analysis, the challenge for data journalists has now broadened to encompass the ability to share it in an engaging and digestible format. Effective storytelling simplifies complex analysis and helps organisations to reach a decisional consensus.
The emotional connexion. Be more like Donald Trump
Everyone can be a storyteller
Tracking down the unicorn: a live example
The 3C rules: Choose a message, contextualise, compare
The magic 8 questions to help you create a storytelling
The cherry on top:
title and details
A sad story: when
data is not enough