Challenge: Increase awareness for energy consumption in a ludic manner. Make sure users can relate to the story while insuring media pick ups.
Results: Multiple media pick up! Below, how the Daily Mail has covered the story.
Our solution: Create a desktop and mobile friendly interactive visualisation displaying an informative article and few animations.
The CO2 email calculator allows users to enter the number of emails they receive in a day and it calculates their equivalent in CO2 released in the atmosphere.
Snippets of the final product: